Since opening in early July, medical staff from over 30 local institutions offered free TCM consultations and personalized health advice, said Zhu Dongmei, head of the Baiyin district health bureau and organizer of the TCM night market. This night market attracts over 2,000 people on a daily basis.

　　TCM night markets across China have been attracting large crowds this summer. In Nanchang, east China's Jiangxi Province, the local TCM night market not only provided traditional TCM treatment and consultation but also offered TCM-themed merchandise, from fragrant mugwort crafts to herbal teas and drinks.

　　The popularity of TCM night markets is a good example of the vitality of China's booming summer night economy. Nighttime cultural consumption has entered regional development strategies, said Dai Bin, head of the China Tourism Academy.

　　It spurs innovation and expands industry boundaries and its future lies in cultural creativity and sustained, high-quality development, Dai added.

This photo taken on July 15, 2025 shows the "Traditional Chinese Medicine (TCM) Night Market" in Baiyin City, northwest China's Gansu Province. (Xinhua/Guo Gang)