Currently, China boasts a comprehensive suite of 15 categories of ice-and-snow equipment across the supply chain, from headgear to footwear, individual gear to venue equipment, and competitive apparatus to recreational tools.

　　“China's ice-and-snow economy is a gold mine,“ said Yan Yan, an associate professor at the Nanjing University of Technology. “Success hinges on crafting distinctive advantages and making winter sports irresistible to consumers.“

　　“Under the country's national fitness strategy, developing the ice-and-snow economy is akin to a marathon. The task is to ensure sustained effort and to inspire more people to lace up their skates, strap on their skis, and join the ride,“ Yan added.