“Through this park, we aim to enhance the global reputation of Heilongjiang and Harbin as premier winter destinations,“ said Sun Zemin, deputy director of the marketing department at Harbin Ice-Snow World Park Co., Ltd.

　　With its booming ice-and-snow tourism, northeast China has gained fresh appeal. Once known as the country's rustbelt, the region has long struggled with a painful economic transition and talent outflows.

　　China aims to boost its ice-and-snow economy as a new source of growth, targeting an economic scale of 1.2 trillion yuan (about 167.34 billion U.S. dollars) by 2027 and 1.5 trillion yuan by 2030, according to guidelines released by the State Council last year.