Live performance boom a boon for cultural, tourism consumption
2025-02-21 21:41 Xinhua
Audience are pictured during the China Pingtan Island Chorus Festival in Pingtan, southeast China's Fujian Province, Oct. 19, 2024. (Xinhua/Wei Peiquan)
BEIJING, Feb. 21 (Xinhua) -- Li Xiaoxue, an avid follower of live shows in 30s, still feels elated and exultant thanks to a hip-hop performance she watched last December.
“The live vibe was very exhilarating, and the signing session, where the audience had face-to-face interactions with the singers, was super exciting!“ said Li, who works at an overseas study training institution in Nanjing, east China's Jiangsu Province.
Li told Xinhua that she usually goes to a live house performance every two months. Sometimes she opts for gigs in nearby cities such as Shanghai and Suzhou to support her favorite singers and bands.
Live house, a type of music performance that is usually held in confined spaces and focuses more on on-site interactions, has captured an increasing number of young Chinese in recent years.
Moreover, a variety of performing arts shows, including large-scale music performances, dramas and some vanguard performances have seen a surge in popularity. This has become particularly evident following the post-COVID recovery of China's live performance sector.
Statistics disclosed by the China Association of Performing Arts in January show that a total of 488,400 commercial performances were staged in 2024, generating nearly 58 billion yuan (about 8 billion U.S. dollars) in ticket revenue.
The sector is also off to a good start this year. Between Jan. 1 and 17, 2025, ticket revenue of various performances nationwide had reached 481 million yuan, according to online ticketing platform Beacon.