They focus on their love for traditional Chinese culture and arepassionate about popularizing it. Theycombine traditional culture with modern elements when making cultural works and manageto promote traditionalcraftsmanship using a profitable business model.

　　They believe the strength of their country has provided a solid foundation for the revival and passing on of traditional culture, and their ancestral treasures deserve more attention and love from the masses.

　　Passengers try to make Qingtuan, green sticky rice balls, on a train passing through Nanjing, east China's Jiangsu Province, April 2, 2024. (Xinhua/Li Bo)

　　Ayousha records short videos at the reindeer herding site in Jinhe Town of Genhe City, north China's Inner Mongolia Autonomous Region, July 3, 2024. (Xinhua/Wang Xuebing)

　　Villagers parade with fish-shaped lanterns in Wangmantian Village of Xitou Town in Shexian County, Huangshan City of east China's Anhui Province, Feb. 10, 2025. (Photo by Shi Yalei/Xinhua)

　　Song Zhanke makes a dough sculpture of Chinese mythological figure, the Monkey King, at his studio in Luoyang, central China's Henan Province, Aug. 27, 2024. (Xinhua/Hao Yuan)