When asked whether museums should be branded as a center for wellness, Zeina Arida, director at Mathaf: Arab Museum of Modern Art in Qatar said she does not think museums need a rebranding as “what we want is that museums are part of our daily lives“.

　　“It's part of our lives, so why would we need to explain we are doing this for awareness? We are succeeding, visitors would just want to come back,“ said Arida.

　　Christiane Lange, director at Staatsgalerie Stuttgart in Germany, said she believes museums should be made “more public“ because “it's our duty“ and that it costs a lot when they do special programs with small groups of visitors.

　　She said such groups may not have many returns, budget-wise, but society wants museums to be present, to educate.

　　“We have to be advertising that more to get more response in a sense that the relevance of museums are always under discussions,“ said Lange.

　　“We are doing so many important things for the society, and therefore, we should be really proud to bring it out; just balance it. We save money when we go out to the museums. There are studies that prove that for the 1 Euro you spend in the museum, you save 3 Euros in the healthcare system,“ she added.