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Foreign auto brands seize growth opportunities in China

2025-03-31 14:45   Xinhua

  An aerial drone photo taken on March 21, 2025 shows a welding workshop of Audi FAW NEV Co., Ltd. in Changchun, northeast China's Jilin Province. (Xinhua/Si Xiaoshuai)

  CHANGCHUN, March 31 (Xinhua) -- An increasing number of foreign-funded enterprises are seizing development opportunities in China's new energy vehicle (NEV) sector by boosting investment, expanding their market presence, and advancing projects, research and cooperation.

  The global automotive industry's shift from internal combustion vehicles to NEVs has opened new opportunities for both China and Germany, said Helmut Stettner, CEO of Audi FAW NEV Co., Ltd.

  “We see that the switch to electric mobility is accelerating in China, especially in the premium market. Despite some challenges, it continues to offer significant growth potential for Audi. We want to and will participate in this development,“ he added.

  In March, German carmaker BMW partnered with Chinese tech giant Huawei to develop an in-car digital ecosystem specifically tailored for the Chinese market. Tesla's Megafactory in east China's Shanghai, the first of its kind built by Tesla outside the United States, also exported its first batch of Megapack energy-storage batteries this month.

  “China's NEV market holds immense potential, continuously improving business environment and complete, efficient industrial and supply chains, which are the key factors driving foreign auto companies to invest and deepen their presence in the Chinese market,“ said Gao Yuning, deputy dean of School of Public Policy and Management, Tsinghua University.

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