In an era of AI-powered instant translation, a tourist may travel to any foreign country without the need for a human translator. However, human connection remains highly valued. After all, while technology can translate, it cannot guide. The warmth of a smile and the bond forged in a shared moment still require a human touch.

　　“What we're seeing goes far beyond language assistance,“ said Zhou Weihong, deputy general manager of Shanghai-based travel agency Spring Tour. Since the relaxation of visa policies, the agency has witnessed a growing influx of European and American tourists seeking immersive cultural experiences that standard itineraries often overlook.

　　To meet this demand, the agency has included the 2025 Formula 1 Chinese Grand Prix in its tour packages, offering international visitors an exclusive combination of race event access and carefully curated Shanghai city experiences.

　　Xu Junjie, a Japanese-speaking guide, has also observed a growing trend in demand for culturally distinctive experiences.

　　“Alongside classic tours, visitors are increasingly drawn to quintessentially Chinese activities like tai chi and calligraphy,“ Xu said. “Some even request tours of filming locations inspired by Chinese TV dramas.“

　　Zhao Da, a Spanish-speaking guide, said Spanish tourist visitors tend to have different priorities. “Spanish tourists are captivated by China's natural landscapes, with river cruises being their favorite,“ Zhao told Xinhua. “Equally important is shopping for unique Chinese-style fashion items.“