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Media tour explores Yangzhou’s cultural charms

2025-04-27 20:27   chinadaily.com.cn

  Journalists enjoy their morning meals in Yechun on April 23. [Photo provided to chinadaily.com.cn]

  A group of about 40 media journalists from the Yangtze River Delta (YRD) region and the Greater Bay Area (GBA) explored Yangzhou, East China's Jiangsu province, on April 23.

  The media group was treated at Yechun, a local time-honored restaurant brand established in 1877. The restaurant mainly serveszaocha, or early morning tea, which is a cultural staple in Yangzhou and a symbol of the city's leisurely pace of life, much like Cantonesezaochain Guangdong province.

  Collaborating with pastry masters from Shunde, Yechun updated its breakfast menu with classic Cantonese culinary additions such as shrimp dumplings and steamed vermicelli rolls, while also launching innovative combos by pairing morning tea with coffee or ice cream.

  In an effort to introduce Yangzhouzaochato the bustling hubs of the GBA, Yechun opened a branch in Shenzhen in March 2024 and intends to expand its presence to Macao and Hong Kong over the next year or two.

  Virtual Yangzhou landscapes at the China Grand Canal Museum on April 23. [Photo provided to chinadaily.com.cn]

  The China Grand Canal Museum, home to over 10,000 cultural relics, serves as a comprehensive repository of Beijing-Hangzhou Canal history. Through VR and 5G technologies, journalists experienced immersive recreations of waterway civilizations dating back to the Spring and Autumn Period (770-476 BC).

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