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Chinese automakers accelerate global expansion with smarter, consumer-centric strategies

2025-04-29 13:31   Xinhua

  A visitor introduces a Chery flying car via live-streaming during the 21st Shanghai International Automobile Industry Exhibition in east China's Shanghai, April 23, 2025. (Xinhua/Wang Xiang)

  SHANGHAI, April 29 (Xinhua) -- The accelerating global ambitions of Chinese automotive brands have taken center stage at the ongoing 21st Shanghai International Automobile Industry Exhibition in east China's Shanghai Municipality, as leading manufacturers unveiled targeted strategies to drive overseas growth.

  The exhibition, also known as Auto Shanghai 2025, attracted nearly 10,000 international visitors in its first two days alone, with Chinese cars featuring innovation, adaptability and consumer-centric designs drawing much attention.

  Hisham Elsahn, general manager of Inter Emirates Motors and SAIC MG's UAE distributor, recalled his nearly decade-long participation in the event.

  “In the early days, Chinese cars were unknown here, but now customers actively seek them out. My dealerships alone sell over 1,200 MG vehicles monthly,“ he said while showcasing the MG Cyberster sports car, which saw strong pre-orders in the Middle East.

  His enthusiasm mirrored the broader momentum, with Chinese automakers increasingly tailoring vehicles for diverse markets.

  Dai Lihong, Chery Auto vice president and general manager of the Jetour brand, outlined the roadmap for the “SOUEAST“ brand, which includes prioritizing left-hand-drive markets with fuel and plug-in hybrid models through 2025, balanced offerings of right-hand-drive by 2027, and promoting electrified vehicles in the EU after 2028.

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