Szymon Sikora, an English-language guide at Poland's Wieliczka Salt Mine, a UNESCO World Heritage Site, frequently leads Chinese tourists on immersive “miner tours“ -- a hands-on experience where guests dress as miners and explore underground tunnels.

　　“Sometimes I feel maybe I should learn Mandarin,“ he told Xinhua, adding that more Chinese tourists are opting for immersive and adventurous experiences over traditional sightseeing.

　　In Slovenia, Liao Shasha, general manager of Visdom Travel Agency, noted growing interest from Chinese tourists due to relaxed visa policies and better flight connectivity. Rather than large group tours, Chinese visitors now prefer smaller, flexible groups seeking personalized and upscale experiences, Liao said.

　　These evolving preferences mirror not only new global tourism patterns but also broader developments in China. Decades of stable development and high-quality modernization have enlarged the middle-income group in China and led to rising demand for more sophisticated, customized travel experiences.

　　“More Chinese tourists are willing to pay for a better life -- fine hotels, great food, world-class performances,“ said Dai Bin, president of the China Tourism Academy. “These 'small but fine' and deeply emotional travel experiences are bringing depth and warmth to global tourism.“

　　Pan Fenglan (C) talks with German tourists at the homestay she operates at Dazhai village of Longsheng county, South China's Guangxi Zhuang autonomous region, June 26, 2024. [Photo/Xinhua]

　　TOURISM BRINGS COOPERATION OPPORTUNITIES

　　As China-Europe travel gathers pace, European observers believe its influence goes beyond tourism -- helping foster mutual understanding and encouraging broader cooperation.