“Tech for good, tech for all” -- China’s path to global branding
2025-05-12 22:10 Xinhua
With the alliance's support, Hangmin Damei analyzed carbon footprints across eight production lines, built a digital monitoring platform, and now generates monthly energy-efficiency reports. Equipped with real-time carbon data and smart low-carbon solutions, the company is exporting to the European Union under a new label, namely “Green Energy To“ -- thus symbolizing China's emerging brand story.
“As global trade undergoes a green transformation, the 'Green Energy To' initiative aims to give Chinese exporters a green passport to navigate mounting carbon-based tariffs,“ said Lai Hanbin, deputy director of the marketing department at Xiaoshan Power Supply Company. Lai served as a “zero-carbon engineer“ for the 19th Asian Games held in Hangzhou in September 2023.
“I think the time has now come for Chinese people to start to really appreciate their own brands,“ said Michael Levitt, 2013 Nobel laureate in chemistry and vice chairman of the World Laureates Association. “I believe that Chinese brands will spread to the rest of the world.“