According to the regional commerce department, from January to April this year, Xizang's online retail sales reached 10.84 billion yuan, up 36.7 percent year-on-year. Of that total, livestreaming accounted for 3.36 billion yuan, a 41.8 percent increase, while online sales of agricultural products hit 320 million yuan, up 17.5 percent from the same period last year.

　　In the regional capital of Lhasa, local wool products are rolling off the production lines at a factory run by Xizang Holy Trust Industry Co., Ltd.

　　“In the past, most of our orders came from offline channels. Now, by leveraging Xizang's rich wool resources, we have developed an integrated model: e-commerce orders drive on-demand production, cooperatives facilitate procurement, and herders adjust livestock breeding and wool harvesting based on market demand,“ said Lhapa Trinley, board chairman of the company.

　　Today, through various online platforms, the company's products, such as scarves, clothing and rugs, are sold across China. Semi-processed materials like washed wool, cashmere and yak wool are even exported to countries including Nepal and India.

　　Beyond agricultural and pastoral goods, cultural products such as Tibetan incense and traditional accessories are also gaining popularity, introducing Tibetan culture to wider audiences.

　　“E-commerce means that Xizang's products are no longer niche,“ said Li Yanping, head of the e-commerce division at the regional commerce department, adding that the region plans to improve rural logistics and support more e-commerce talent to further expand the reach of its specialties.