Chen Yiwei, minister counselor of the Chinese Embassy in Hungary, also pointed to record growth in economic exchange. “In 2024, the bilateral trade volume between China and Hungary reached 16.205 billion U.S. dollars, a record high, an increase of 11.6 percent year-on-year.“

　　She expressed hope that the fair “will inject new impetus into the pragmatic economic and trade cooperation between China and Hungary, and China and CEEC.“

　　Deng Bo, deputy director of the Trade Development Bureau of the Ministry of Commerce of China, encouraged exhibitors to fully utilize Hungary's logistics advantages in terms of its location and channel value, and to use the China-Europe Express to “improve the circulation speed and competitiveness of the two countries' products.“

　　“While promoting Chinese brand products, Chinese companies actively introduce Hungary's advantageous products to jointly promote the balance of trade,“ he said.

　　Since its inception in 2015, the China Brand Fair has been held seven times in Hungary. The exhibition continues to support the Belt and Road Initiative and aims to strengthen connectivity and trade between China and CEEC. The 2025 edition features 10,000 square meters of exhibition space and products spanning electronics, machinery, building materials, fitness equipment, textiles, daily goods, and food items.

　　Hosted by the Trade Development Bureau of China's Ministry of Commerce and organized by the Central European Trade and Logistics Cooperation Zone (CECZ), the three-day event is expected to attract over 7,000 professional buyers from Hungary, Serbia, Romania, Slovakia, Slovenia, and other regional markets.■