This cliff-side caf is just one example of the "Coffee Plus" trend sweeping across the mountainous province of Guizhou, where local entrepreneurs are turning the province"s dramatic landscapes into unique consumption scenarios. Fueling this trend is China"s ever-growing coffee consumption, which has expanded at an average annual rate of more than 15 percent since 2010.

　　Last year, Guizhou native Peng Wei returned to his hometown of Guiyang after working in southern China, eager to tap into the booming local tourism sector and coffee scene. He partnered with others to launch Xiu Caf, a coffeehouse built inside a natural karst cave in Guiyang"s Xiuwen County.

　　Located a 45-minute drive away from downtown Guiyang, the cave-themed caf has become a magnet for city-dwellers seeking a weekend escape. Inside, warm lights illuminate stalactites, turning these geological formations into a surreal art gallery where the scent of coffee mingles with cool cave air.

　　"The cave itself is stunning. We simply added candlelight and lamps, being careful not to disturb the original formations," Peng said.

　　Besides specialty brews, the venue offers paddleboarding and hiking tours in the cave. From its opening last August to the end of 2025, it generated over 1 million yuan (about 143,740 U.S. dollars) in sales.

　　This trend of integrating coffee into unique settings has even extended to China"s mega-infrastructure projects.

　　Last month, a new caf opened under the deck of the Huajiang Grand Canyon Bridge, the world"s tallest bridge that soars 625 meters above the Beipan River in Guizhou.

　　Accessible via a sightseeing elevator that ascends hundreds of meters in just one minute, the caf offers a signature latte featuring latte art of the bridge"s two main towers and its iconic steel truss girder suspension structure.