Performers showcase China's intangible cultral heritage on Sunday at the international expo center in Hangzhou, Zhejiang province, during a major trade and consumption campaign held as part of the "Big Market for All: Export to China" initiative. The Hangzhou event will conclude on Tuesday. LIAN GUOQING / FOR CHINA DAILY

　　China launched a major trade and consumption campaign in Hangzhou, Zhejiang province, on Sunday as part of its "Big Market for All: Export to China" initiative, further integrating import promotion with consumption upgrade, while highlighting opportunities for others in the nation's vast market.

　　The venue for the three-day event, titled "Buy Global in Zhejiang, Drive Consumption with Hangzhou", spans 20,000 square meters and features two main zones displaying imported goods and consumer products from multiple countries.

　　Speaking at the launching ceremony, Commerce Minister Wang Wentao said that China will host more than 100 related events, and will deepen cooperation through dedicated trade promotion activities with countries including the United Kingdom, Spain and Kazakhstan.

　　The initiative was launched in November with the objective of expanding the country's import channels and bringing more high-quality global products and services into its market.

　　Wang said the government will strengthen coordination between the "Export to China" and "Shopping in China" initiatives, improve supply and demand alignment and facilitate two-way engagement by encouraging Chinese companies to explore overseas markets and vice versa, as well as by better aligning global supply with the country's diverse market demand.