A view of Lujiazui, Shanghai Photo: VCG

　　Multiple foreign consumer brands have announced their fourth-quarter 2025 earnings in the Chinese mainland market, with some reporting notable revenue growth over the period. A Chinese expert said on Sunday that the sound performance of those foreign brands underscores the stability and potential of the ultra-large Chinese market despite rising global uncertainties, while projecting that more foreign investment into China is expected amid the country"s favorable policies.

　　The proportion of Estée Lauder"s revenue from the Chinese mainland increased to 22 percent of the group"s total during the fourth quarter of 2025, up from 15 percent during the third quarter. L"Oréal reported a strong start in the Chinese mainland in 2026, while Procter & Gamble said that the company"s revenue in the greater China area grew quarter-on-quarter for multiple consecutive quarters, according to a note by Huatai Securities Research Institute.

　　Meanwhile, German sports brand Adidas said that its sales in greater China increased 13 percent year-on-year on a currency-neutral basis in 2025.

　　"When the global economy is significantly affected by growing uncertainties, these foreign brands have seen stable growth in the Chinese market, indicating that the advantages of the Chinese market are more pronounced," Bian Yongzu, executive deputy editor-in-chief of Modernization of Management magazine, told the Global Times on Sunday.

　　With China"s supportive policies for attracting foreign investment, along with advantages such as its complete industrial chain and technological innovation, large multinational corporations are expected to place greater emphasis on investing in the Chinese market, with continuous inflows of foreign direct investment (FDI) to be expected, said Bian.