Labubu dolls Photo: VCG

　　Chinese trendy toy maker Pop Mart"s flagship original IP Labubu will enter the FIFA World Cup football matches in June, becoming the first Chinese trendy toy IP to appear at the tournament, the company told the Global Times on Wednesday.

　　In recent years, China"s creative industries have risen rapidly, with leading companies delivering the latest milestones that underscore this strong momentum.

　　The announcement came at the company"s 2025 annual results briefing held on Wednesday. Pop Mart reported total revenue of 37.12 billion yuan ($5.16 billion) in 2025, up 184.7 percent year on year, Pop Mart founder and CEO Wang Ning said at the briefing, according to the statement.

　　This is not the first "breakthrough" achieved by Chinese original trendy toy IPs on the global stage in recent times.

　　In November last year, the company showcased multiple popular IPs including Labubu, Skullpanda, Molly and Dimoo at the 99th Macy"s Thanksgiving Day Parade in New York, becoming the first Chinese brand in the event"s history to feature original, trendy toy IPs on a parade float. Labubu figures will also took part in events including the 100th Macy"s Thanksgiving Day Parade in the US at the end of the year.

　　Notably, Chinese trendy toy IPs, represented by the company"s portfolio, have been expanding into cross-industry collaborations.

　　Pop Mart plans to launch a range of IP-based small home appliances in April, to be sold on e-commerce platforms including JD.com, Wang said at Wednesday"s briefing.