Events that choose Zhejiang as their sole China stop, or launch their national tours in the province, may qualify for even higher support tiers.

　　Guangdong province has taken steps beyond the event itself. Under new measures, the province encourages the integration of performance tickets with broader tourism experiences. A single ticket could now offer discounted or free entry to scenic areas, museums and cultural sites, while also unlocking savings at hotels, restaurants and retail outlets.

　　China's concert economy is rapidly emerging as a prime investment destination, with strong momentum in physical consumption drawing sustained capital deployment into the sector. Listed companies are accelerating their entry, providing powerful momentum for a comprehensive upgrade of the performing arts industry chain, according to industry data.

　　A report released in January by the Research Center for Culture and Creativity Finance at Tsinghua University's PBC School of Finance showed that financing activity in the cultural sector accelerated significantly in the first half of 2025. The number of financing deals increased 63.2 percent year-on-year, while total financing volume surged 88.9 percent.

　　wangkeju@chinadaily.com.cn