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Lesser-known spring vegetables reveal new trend in consumption pattern

2026-04-07 15:12   环球时报网英文版

  Illustration: Xia Qing/GT

  During this year"s Qingming Festival holidays, some lesser-known spring vegetables began appearing in urban markets, facilitated by advances in cold-chain logistics and preservation technologies. One such example is haicaihua, a plant currently in its peak growing season in Eryuan, Southwest China"s Yunnan Province.

  While it was traditionally sold primarily in local markets, it has now expanded to other parts of China, with good sales reported, according to the CCTV News. This development highlights the growing efficiency of China"s supply chains and reflects a broader consumer interest in more diverse and seasonal food options.

  Several factors have contributed to the growing availability of haicaihua. First, advances in preservation technologies have extended its shelf life from just two days to 15 days. Second, the growth of cold-chain logistics and the wider logistics sector has helped reduce transportation losses from 35 percent to 8 percent. Finally, rising consumer interest in unique, seasonal vegetables has supported the plant"s expanded distribution. As Chinese consumers increasingly seek out diverse food options, these developments may signal broader trends in the food industry and changing consumption patterns.

  According to the CCTV News, more than 100 varieties of spring vegetables have been available this season, with some lesser-known types gaining attention. The growing consumer interest in spring vegetables reflects a broader trend toward more diverse and locally sourced food options.

  This trend can partly be attributed to the development of the logistics infrastructure in China. From drones and multimodal cold-chain logistics to smart ports and cross-border freshness maintenance, emerging smart digital technologies are transforming the sector.

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