Visitors watch an opening performance at the third phase of the China Import and Export Fair, or Canton Fair, in Guangzhou, South China"s Guangdong Province, on May 1, 2026. Photo: Courtesy of Canton Fair

　　In the bustling leather goods hall of the 139th Canton Fair in Guangzhou, South China"s Guangdong Province, a group of Spanish buyers stood motionless, turning finely crafted handbags over and over in their hands.

　　From a distance, the bags shimmered with delicate, colorful patterns. Up close, they revealed a stunning porcelain-like luster created from tiny fragments. What caught the buyers" attention wasn"t just the beauty - it was the story behind it.

　　This was no ordinary leather product. The intricate design drew inspiration from Chaozhou porcelain inlay in Guangdong"s Chaoshan, a 300-year-old national intangible cultural heritage. Now, this ancient craft had been reborn on modern handbags by Guangzhou Guxiou Leather Goods Co, ready to travel from traditional rooftops to fashion capitals worldwide.

　　"This intangible cultural heritage [ICH] series, our upcoming 2027 collection, has already secured orders from Italy, Hungary, Spain, and other countries, with single-style orders reaching about 400 pieces," Wang Weilong, sales manager at Guangzhou Guxiou Leather Goods Co, told the Global Times on Sunday at its booth at the Canton Fair.

　　A Brazilian buyer also examined a sample carefully on-site. "Consumers increasingly want products with stories. These bags feel special: They have cultural depth and strong memorability," the buyer told the Global Times.