Expat livestreamers help customers better understand China and Chinese products

　　A foreign host is livestreaming cosmetics products "Made in China" in Chengmai county, Hainan province, in September 2025. CHINA DAILY

　　The afternoon sun slants through the tinted glass walls of a livestreaming base in Chengmai county, Hainan province, casting a golden light on the busy venue.

　　At 2 pm, the place comes alive. Behind one soundproof door, a young woman from Morocco adjusts a ring light; behind another, a Ghanaian man flashes a wide smile at his camera. In less than a minute, they will begin speaking to thousands of shoppers thousands of miles away — in places like New York, Casablanca, Lagos and Jakarta.