Citing payment data released by the People"s Bank of China, during the recent May Day holiday period (from May 1 to 5, 2026), UnionPay and NetsUnion processed payment transactions by inbound visitors to China that increased 45.15 percent in volume and 36.96 percent in value year-on-year, according to Beijing Business Today.

　　Cultivating more "China Service" brands is significant because a brand represents a comprehensive reflection of a company"s competitiveness, an expert noted.

　　While China has a large number of service-sector enterprises, relatively few have yet emerged as internationally competitive leaders with globally recognized brands.

　　According to Xinhua, it is the first time that the Chinese government mentioned enhancing the capacity and quality of the services sector in this year"s Government Work Report (GWR).

　　Leveraging national platforms such as China Brand Day, China is shifting from breakthroughs in individual products to a dual focus on both products and services, in support of building a stronger brand-oriented economy.

　　Building "China Service" brands is an unavoidable step in China"s economic transformation and aligns with wider shifts in global industrial competition, said Bian Yongzu, executive deputy editor-in-chief of Modernization of Management magazine.

　　A strong and complete manufacturing base provides the foundation for the development of the services sector, while the upgrading of high-end manufacturing also increasingly depends on advanced services to fill key gaps, address structural weaknesses, and support higher value-added growth across the industrial chain, according to Bian.