From electric vehicles turning heads on European streets to bubble tea shops multiplying across Southeast Asia and quirky plush toys igniting a collecting frenzy worldwide, Chinese brands have gained global popularity, emerging as symbols of innovation, design and quality.

　　More than a string of business successes, this trend offers fresh evidence of China"s evolving role in global trade and the dynamism underpinning its economic transformation.

　　A boy eats ice cream at a Mixue Ice Cream & Tea store in Mexico City, Mexico, April 1, 2026. (Photo by Francisco Canedo/Xinhua)

　　GLOBAL APPEAL

　　When Mixue Ice Cream & Tea opened its first store in Sao Paulo, Brazil, in April, crowds of curious customers lined up outside the shop, some waiting for more than an hour to try the popular Chinese beverage chain for the first time. The Sao Paulo debut marked the latest step in Mixue"s overseas expansion. Since launching its first international outlet in Hanoi, Vietnam, in 2018, the chain has grown to more than 4,000 stores outside China.

　　Mixue is among a growing number of Chinese brands accelerating their global expansion and winning over overseas consumers with quality products, competitive pricing and localized offerings.

　　Sportswear giant Anta opened its first North American flagship store in February in Beverly Hills, California. Hotpot chains led by Haidilao have built a loyal following across dozens of countries, while Yadea"s electric bikes and motorcycles have gained strong sales in Southeast Asia and South America.

　　Global trust in Chinese brands has risen significantly, with their international influence continuing to expand, according to a report by consulting firm Ipsos.