China tourism continues to surge - exclusive interview with Li Huixin, head of China’s tourist office in Budapest
2026-05-11 09:38 环球时报网英文版
Spring (March-May): Luoyang Peony Festival, Jiangnan water towns, Huangshan and Guilin
Summer (June-August): Dragon Boat Festival, Qinghai Lake, Yunnan and Guizhou for cool-weather escapes
Autumn (September-November): Mid-Autumn cultural events, red foliage, Jiuzhaigou scenery
Winter (December-February): Harbin Ice Festival, Spring Festival celebrations
She emphasized that China is a year-round destination, offering unique cultural and natural experiences in every season.
VI. Looking Ahead: Expanding Deeper International Tourism Cooperation
Looking to the future, China will continue to promote tourism in Europe through:
Inbound tourism campaigns
Youth study tours and exchange programs
Cultural festivals and tourism branding events
Regional cooperation networks
Continuously deepen cooperation with the Hungarian tourism industry
2026 marks the 10th anniversary of the China National Tourist Office in Budapest. A series of impactful cultural exchange events will be launched to help the world gain a better understanding of China.
In 2026, marking the 10th anniversary of the establishment of the China National Tourist Office in Budapest, more influential cultural exchange programs will be launched to help the world rediscover China.
At the end of the interview, Director Li Huixin summarized her expectations in four key aspects, expressing her hope that visitors will gain a deeper understanding of China through:
First, experiencing its rich and diverse traditional culture and customs.
Second, tasting the wide variety of Chinese cuisine.
Third, appreciating its vibrant and diverse natural landscapes.
Fourth, sensing the pulse of China"s development, particularly the future direction reflected in its technological advancements.




