The NBS also said that China's producer price index, which measures costs for goods at the factory gate, rose 2.8 percent year on year in April and, on a month-on-month basis, rose 1.7 percent.

　　The latest figures added to signs of a continued recovery in China's consumer market. Xing Yuguan, a researcher with the State Information Center (SIC), said government policy measures, including the consumer goods trade-in program, have helped consolidate the recovery momentum and further unleash consumer vitality.

　　Leading indicators released Sunday by the SIC showed China's goods consumption grew 2.7 percent year on year in April, with robust expansion in electronics and daily consumer goods.

　　Private-sector data also pointed to improving consumer sentiment. Robert Wu, CEO of BigOne Lab, a market research and information services company, said average selling price of KFC products had declined for more than two years, but the trend began stabilizing in the fourth quarter of 2025.

　　When pricing trends begin to shift at leading restaurant chains, it is often an early signal of a broader recovery, Wu said.

　　Earlier official data showed that retail sales of consumer goods, a major indicator of consumption strength, rose 2.4 percent year on year in the first quarter of 2026, accelerating by 0.7 percentage points from the fourth quarter of last year.

　　Experts believe that China's consumer market is not only recovering but also upgrading, with experience-driven spending emerging as a new growth point. During the five-day May Day holiday earlier this month, cross-regional passenger trips nationwide reached nearly 1.52 billion, averaging more than 300 million per day and setting a record for the same holiday period.

　　Consumer confidence is gradually returning and will become a stronger driver of future spending growth, Wu said.