A drone photo taken on May 2, 2026 shows tourists taking bamboo rafts in Xuanen County of Enshi Tujia and Miao Autonomous Prefecture, central China"s Hubei Province. (Photo: Xinhua)

　　Strolling through centuries-old streets, dressing in traditional Hanfu attire, and crafting personalized handicrafts via intangible cultural heritage techniques -- these are activities being enjoyed by an increasing number of people as the summer tourism peak approaches, with immersive cultural travel projects gaining steam among travelers across China, unlocking renewed experiences and consumption potential.

　　In the ancient city of Datong in north China"s Shanxi Province, stores offering handicrafts and other interactive experiences line the streets, as neatly displayed paper-cutting and copper rubbing artworks attract visitors laying hands on their own creations after browsing the exhibits.

　　"Copper rubbing is a unique intangible cultural heritage crafting project in Datong. It is highly interactive and allows tourists to immerse themselves in the charm of traditional culture," said Li Qing, head of an experience workshop.

　　This summer, Li is welcoming a surge in family customers. Parents often choose patterns symbolizing academic success for their children, while couples prefer romance-themed designs, she revealed.

　　"Beyond the finished products, I find visitors especially enjoy the tinkering crafting experience," she added.

　　Experiencing traditional handicrafts in such an ancient setting offers a strong sense of immersion and enjoyment, said tourist Wang Xin, while holding a tiny hammer.