Guided by veteran craftsmen, visitors can experience the Hui inkstick production to gain an insight into the centuries-old intangible cultural heritage.

　　"We aim to turn every inkstick-making workshop into a tourist attraction," said Zhou Meihong, chairman of the Ancient Hu Kaiwen Ink Factory, adding that they integrate traditional culture with tourism to create a new form of study tour.

　　In Shexian County, wellness-themed B&B hotels are mushrooming to cater to both short-term visitors and retirees seeking longer stays.

　　At a local B&B, senior guests gather for tea, learn fish lantern-making from heritage inheritors, or attend traditional Chinese medicine wellness lectures.

　　The homestay, built in the traditional Huizhou architectural style, offers 11 rooms tailored for families and elderly travelers.

　　"Elderly tourists prioritize safety, comfort and cultural and wellness services, and we design our products and services around these needs," said Zhang Ying, manager of the hotel.

　　Many visitors come from major cities such as Shanghai and Nanjing and stay for long periods, providing a major customer base and stable consumption, Zhang said.

　　"The silver generation is bringing new opportunities for local homestays as well as the rural economy," said Wu of the county culture, tourism and sport bureau.