China and ASEAN embrace shared heritage
2026-07-09 13:59 China Daily
Liu Chao, chairman of the Intellectual Property Publishing House, called for China and ASEAN countries to jointly build databases for traditional knowledge and cultural heritage, deepen cooperation on protected geographical indications, and expand training opportunities for young professionals.
The launch of the China-ASEAN Cultural Heritage IP Incubation Capacity Enhancement Program reflects that ambition. The initiative will bring together heritage practitioners, students, researchers and media professionals from across the region to explore how cultural heritage can be transformed into creative products while strengthening long-term exchanges.
Another recurring theme was the role of the younger generation. Participants agreed that deeper China-ASEAN cooperation will depend not only on protecting cultural heritage, but also on equipping young researchers, heritage practitioners, students, and content creators with the skills and platforms to reinterpret and communicate that heritage in contemporary ways.
"Heritage protection is ultimately about ensuring these connections continue for future generations," Henares said. "I hope this dialogue will lead not only to exchanges of ideas, but also to new friendships, new partnerships and new cooperation."




