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A fresh ‘appetite’ for the Chinese market: US restaurant chains return to China’s growth story as market appeal grows

2026-07-17 08:59   环球时报网英文版

  "International restaurant brands have developed relatively mature operating systems in China after years of expansion," Zhu said. He noted that Chinese consumers have shown strong acceptance of international brands, while years of market development have helped these companies build operational experience in China.

  Compared with other markets, China"s advanced supply chains, digital capabilities and operational infrastructure provide international brands with advantages in improving efficiency and further expanding their presence, he said.

  China has continued to roll out policies aimed at expanding consumption and developing services industries.

  In its latest effort to boost consumption, China on Monday released its first five-year plan dedicated exclusively to expanding consumption, calling for a stronger role for consumption in driving economic growth, higher-quality services consumption and broader benefits for consumers.

  In June, China unveiled an action plan to stabilize and improve foreign investment, with measures aimed at expanding market access, improving services for foreign-invested companies and enhancing the business environment for overseas investors.

  Expanding services consumption could create new demand and provide greater growth potential for firms operating in areas like catering, Su said.

  "Opening-up measures could support foreign companies by reducing operating costs and providing greater confidence in long-term investment," Su noted.

  

责编:徐明业

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