But the "cool" in "China Cool" goes beyond the weather. It also comes from the variety of experiences available to visitors. They can listen to the bells of an ancient temple at dawn, learn traditional crafts from artisans, take a high-speed train to another city, or simply order a late-night meal with a few taps on a smartphone. Such everyday experiences showcase China where tradition, convenience and modern life coexist.

　　That sense of "cool" is even more striking when it comes to technology. Visitors can explore smart factories, try AI glasses with real-time translation, interact with robots, and take autonomous vehicles. For many foreign visitors, these experiences offer a glimpse of China's high-tech future and add a new dimension to the country's image beyond its traditional landmarks.

　　The growing number of international visitors has also been facilitated by China's efforts to make travel more convenient. According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.

　　As more visitors arrive and experience the country firsthand, the way China is talked about overseas is also evolving. Phrases such as "China Travel," "Becoming Chinese" and "Chinamaxxing" have gained attention on overseas social media, while "China Cool" offers a new way to capture the broader appeal of these experiences, reflecting interest in China that is no longer experienced only through its famous landmarks, but also through its culture, technology, services and everyday life.

　　For international visitors, China is proving to be cool in more ways than one.