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　　Why Are Young People Still Flocking to the “New Youth” Music Festival After More Than a Decade?

　　In 2014, the New Youth Music Festival took the stage at Shandong University. In 2019, the festival evolved into a large-scale outdoor music event. By 2023, it had traveled to seven cities across Shandong, featuring more than 60 bands and attracting over 300,000 attendees. In 2024, the festival expanded beyond Shandong for the first time, with a stop in Shijiazhuang, Hebei.Over the past decade, its stages have moved from university campuses to cities, while its audience has grown from college students to music fans from across China.

　　But numbers alone cannot explain why young people continue to make the journey.

　　Perhaps what has kept the New Youth Music Festival going is not any particular style of music, but young people’s desire to express themselves.

　　The original campus stage gave university students an opportunity to showcase their musical aspirations. More than a decade later, some of the singers and bands who once performed at the festival have gone on to become professional musicians, releasing albums and building their own audiences.

　　For those who come to the festival today, however, the experience is about more than a few hours of live music.