Alongside ethnic culture-themed trips, red tourism, which centers on revolutionary-era historical sites, has also been a popular choice for family travel this summer. In Ruijin, a city in East China"s Jiangxi province and the starting point of the Red Army"s Long March (1934-36), a 500-seat local theater was packed with audience members during a recent performance.

　　When the scene of Red Army soldiers bidding farewell to local residents played out on stage, 7-year-old Wu Yawen gripped her grandfather"s sleeve tightly.

　　"When the Red Army departed, local residents stayed up all night making straw sandals and boiling eggs. They pressed these supplies into the soldiers" hands, hoping the troops would return soon," her grandfather, Wu Song, told her.

　　"The older generation knows well that today"s happy life is hard-won," says Wu Yong, Yawen"s father. He drove hundreds of kilometers from neighboring Fujian province to Ruijin with his family in the hope that the trip would help his daughter remember the martyrs who sacrificed their lives for the country.

　　The growing popularity of cultural and educational travel also reflects broader policy support. China"s 15th Five-Year Plan (2026-30) calls for the well-regulated development of study tours alongside themed tourism products, including red tourism and other cultural travel experiences.

　　Building on that policy support, China launched a national summer holiday cultural and tourism consumption campaign in July, with more than 450 million yuan ($66 million) worth of consumer vouchers to be distributed. The campaign is expected to feature more than 30,000 activities nationwide, catering to popular travel demands including study tours.

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