Li said the tournament will work with the local government to establish more match-watching venues in major commercial areas, allowing people to experience the tournament outside the main tennis center.

　　"The information from the tennis court can go out and reach people around the city," Li said.

　　For organizers such as Li, the goal is to make the tournament a broader part of the city"s cultural and public life.

　　"We want this rare tennis carnival to be richer and more colorful, and to give fans more time to experience the appeal of tennis," Li said.

　　The emerging model is still at an early stage as different event organizers are exploring their own strategies. But the direction is becoming clearer: Tournaments are being used not only to fill seats in stadiums, but also to promote cities as travel destinations.