A centerpiece initiative of the program was the construction of a 2.5-kilometer trail retracing the Long March route. Within the village, the trail passes through more than 100 household plots.

　　"In rural China, villagers don"t easily part with their land -- not an inch," said Yan Jiayun, the first Party secretary stationed in Jieshang. "But we told them: if no one comes (into the program), what you grow will remain yours, and yours alone -- it will never bring about more returns."

　　First Party secretaries are designated officials sent by higher-level governments to live in villages and assist with local development. By 2025, more than 3 million such officials had been dispatched nationwide, helping to improve rural infrastructure, boost collective economies, and upgrade public services by introducing projects and coordinating resources.

　　To get the project off the ground, Jieshang village officials formed a task force, led the way by offering their own land, and went door-to-door to help villagers see the long-term benefits and development prospects. In the end, 110 households agreed to give up their land -- free of charge -- and the trail was completed.

　　Leveraging its restored Red Army relics and the Long March trail, Jieshang, together with a private company, set up a tourism operator in the name of the village collective. It has since integrated nearby ecological attractions, such as flower fields, camping sites, and a grassland park, into a package of themed tours.

　　"By combining revolutionary heritage with natural scenery, we"ve achieved a synergy where the whole is greater than the sum of its parts," said Qiao Yingshan, a staff member at the tourism company.