In recent years, Yuncheng County, Heze, has been actively advancing international cultural and people-to-people exchanges and further building its cultural brand “One City, One Yun(Rhyme)”. Through programs including Chinese Martial Arts Go Globaland Books, Opera and Sea: Heritage Conveyed by Intangible Culture, local intangible cultural heritage resources — martial arts, traditional opera, paper-cutting, calligraphy-and-painting, lacquerware and more — are presented to global audiences, letting people around the world experience the appeal of fine traditional Chinese culture.