An aerial drone photo taken on Jan. 10, 2024 shows the construction site of the renewal project at Pengyi residential compound in Jing'an District, east China's Shanghai. (Xinhua/Fang Zhe)

　　BEIJING, Sept. 8 (Xinhua) -- Zhao Qinghong, a property sales manager in south China's Shenzhen City, has been busier than usual recently, as a new package of measures for the property market has brought more prospective buyers to the residential project where he works.

　　Zhao said visits to the project in Longgang District, a popular area among young homebuyers in Shenzhen, began to pick up on the last weekend of August, immediately after the latest policy measures were rolled out. The momentum continued into the past weekend, when visits were up 30 percent from levels seen before the new initiative.

　　The increase in market activity was also reflected in industry statistics. Data from Beike, a leading platform for real estate services, showed that from Sept. 1 to 6, second-hand home transactions signed through Beike-affiliated stores in Shenzhen rose 20 percent from the same period in August and 17 percent from a year earlier.

　　Backed by the late-August policy package and earlier measures rolled out by local governments, both China's new-home and second-hand housing markets have shown signs of renewed activity, raising hopes for a "golden September and silver October" sales season.

　　The significance of the latest measures goes beyond the near-term pickup in market activity. The late-August policy package addresses some of the underlying mechanisms of the property sector, ranging from how homes are sold, to how developers and homebuyers are financed, as China seeks to advance a new development model for real estate.