To bring people together, Zhao has organized paper-cutting, calligraphy, poetry recitation and table tennis at his center. Similar activities have become common in seasonal-living communities, giving retirees opportunities to pursue their interests while making new friends.

　　"Compared with staying in a nursing home, seasonal living gives us more freedom and flexibility. We can decide how to spend our time, socialize and have fun," said Li Ying"an, who formed an arts group in Qujing with fellow retirees from Sichuan and Chongqing. The group rehearses in parks and performs at local events throughout the summer.

　　DEVELOPING NEW MARKET

　　What began as a seasonal escape is now developing into a broader market.

　　According to a report released by the China National Committee on Aging, China recorded 84.316 million senior-living stays from July 2024 to June 2025, averaging 7.026 million a month. The figure counted monthly stays of people aged 60 and above who spent more than 14 days in a city outside their home province, for up to six months a year.

　　Ge Lei, secretary-general of the China Tourism Association, attributes the trend to China"s aging population, rising demand for higher-quality experiences and a more supportive policy environment.

　　At the end of 2025, China had 323.38 million people aged 60 or above, accounting for 23 percent of the population. The figure is projected to surpass 400 million around 2035.

　　"This group of people has the time and financial means to enjoy retirement, a strong sense of how they want to live, and a growing demand for wellness and leisure stays away from home," Ge said.