Jingshan, a county-level city where tennis has been developing for more than 40 years, is known as China's "hometown of tennis."

　　To boost tourism during the National Day holiday, local authorities announced that during the tournament period, a match ticket would entitle holders to discounts at over 100 local businesses. Merchants have also benefited from the holiday travel surge.

　　Zuo Meng, a vendor selling knitted products, said she follows the local tennis events closely. "In Jingshan, there are tennis matches almost every week," she said, adding that a tournament can generate 6,000 to 7,000 yuan (about 895 to 1,044 U.S. dollars) in sales. Over the past two years, she has also taught knitting skills to more than 200 women so they, too, could benefit from tourism.

　　Peng Jufang runs a farm in Wenfeng Village. Noticing tourists' enthusiasm for tennis, he founded his own tennis club in October last year. With more than 16 people coming each day to try their hand at tennis, he was kept busy during this National Day holiday, teaching visitors for over six hours a day.

　　In 2025, Jingshan hosted 48 domestic and international sports events. The comprehensive output value of its "tennis plus" economy surpassed 3.5 billion yuan, drawing 3.52 million visits for matches and tourism.

　　While Wang Xin enjoys tennis matches in Jingshan, cultural enthusiasts have meccas of their own to visit.

　　Wang Yinan, in her 20s, traveled from Beijing to Ruicheng County in north China's Shanxi Province after watching the popular animation "All Wishes Come True." Hometown of the legendary figure behind the film's main protagonist, Lyu Dongbin, Ruicheng is home to the Yongle Palace, which is known for its celebrated murals.

　　"It is such an exciting trip, and it's incredible to be in Lyu's hometown," said Wang, as she browsed creative products at the Yongle Palace store.