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Sweeping the Internet: Why Are These Chinese “Treasure Grandpas” Touching Millions of Netizens?

2026-10-14 11:35   海报

  A recent wave of viral videos has handed China’s internet spotlight to an unlikely group: a few white-haired elders.Unscripted videos of three elderly men living with joy, wisdom and resilience resonate with millions weary of a fast-forward world.

  Yang Shurong, who plays saxophone by Daming Lake in Jinan, East China’s Shandong province; “Third Grandpa” from Rizhao, whose earthy Juxian dialect has been likened to a refined “London accent”; and Chen Jin’ao, who grows gourds near the former residence of Wang Xizhi, the Sage of Calligraphy, in Shaoxing, East China’s Zhejiang province, have gone viral across short-video platforms. There are no carefully scripted plots and no exaggerated stunts for attention—just fragments of ordinary life. Yet countless users, hurriedly scrolling, stop their fingers, replay the clips and linger.

  Many attribute this breakout simply to another accidental rise of ordinary people in the age of short video. But beyond the traffic, what we see is far more than another surge of “silver-haired influencers.” It is a two-way encounter across screens: the unhurried daily lives of these elders happen to offer the spiritual antidote that contemporary people have long been seeking.

  Yang Shurong, 75, has an impressive resume: former principal oboist of the Shandong Song and Dance Theater Symphony Orchestra and a national first-class performer. After stepping out of the stage spotlight and retiring, he picked up a saxophone and sat down by Daming Lake. He plays whatever he likes, from the popular “Little Apple” to anime songs favored by young people. One short video received 1.7 million likes, and netizens dubbed him “the most stylish man at Daming Lake.” The old man only smiled calmly: “What style? I’m an old man. I really don’t know.”

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