Today, this ancient craft is being transformed into a cultural industry that drives rural employment. In 2015, Han Guorui founded Shandong Grain Painting Cultural Industry Co., Ltd., adopting a model of "free centralized training, household-based processing with buy-back, and unified online and offline sales." He has since run 12 public welfare training sessions, training more than 900 people with disabilities and those facing employment difficulties, and over 180 trainees have been engaged in grain painting production. In 2026, he was named a National Rural Craftsman.

　　Over the years, Han Guorui has taken grain painting to more than twenty countries and regions. Wherever he goes, people are amazed by the grain paintings they see. Many foreign students have apprenticed themselves to him on the spot, maintaining long-term exchanges. He has also created courses and filmed videos, hoping to introduce grain painting to more people through faster, more accessible means.

　　From the floodplains of the Yellow River to the international stage, from a single grain to a complete painting, Dongming grain painting depicts not only scenes of bumper harvests, but also the story of generations of Yellow River children who, with their hands and craftsmanship, have allowed this ancient art to take root and flourish in the new era—and to go global.

　　无限工作室&大众网菏泽联合出品

　　策划：王静

　　统筹：丁厚勤 武玮佳 刘亚

　　文案、配音：武玮佳

　　剪辑：周溪琳

　　采访：周琛

　　拍摄：张勇 刘涛