Yang of BCG said success cannot be measured only by overseas sales. A global premium brand must also gain recognition from consumers, retailers, fashion media and industry professionals.

　　A successful global brand, she said, should be able to command premium pricing outside China, enter important retail channels in fashion capitals such as Paris and Milan, and build lasting consumer loyalty.

　　"Icicle entering mainstream Paris retail isn't simply about selling more products," Yang said. "It shows the local market is beginning to accept the brand."

　　The company's goal is measured in decades. "We hope that in 10 years we can recreate another Icicle overseas," Ye said. "Only then can Icicle become a truly international brand."

　　wangzhuoqiong@chinadaily.com.cn