What has really changed is logistics. In the past, transporting lychees was a race against time. Today, their transportation demonstrates a master class in cold-chain strategy.

　　Thanks to national infrastructure upgrading, high-speed trains, and next-generation logistics platforms, lychees can now be transported thousands of kilometers away in just 72 hours without losing their color, fragrance and taste. A dedicated high-speed lychee express launched earlier this summer in the Guangdong-Hong Kong-Macao Greater Bay Area is a “depart-in-the-morning, arrive-by-lunch“ miracle of planning, data coordination, and cold-chain strategy.

　　Logistics used to be the most expensive part of lychee transportation. Now, with unified market reforms lowering transport costs and integrating supply chains, that burden has eased dramatically. Consumers are enjoying lychees at lower prices. Farmers are seeing higher profit margins. And up above the heaven somewhere, a Tang Dynasty poet is probably smiling.

　　Behind every fresh lychee is a network of policy alignment and regional cooperation. The unified national market isn't just a slogan, for it has reshaped how products are transported and costs are calculated, and who benefits from it.

　　Local governments are coordinating to streamline transport inspections, greenlight cold-chain trucks, and prevent unnecessary delays. The result: fewer middlemen, faster delivery and better farm-gate prices. On social media platforms such as Xiaohongshu, lychee orchard owners are now directly selling to consumers thanks to digitalization.