“Post-pandemic, mainland visitors are no longer focused mainly on shopping,“ observes Lam Tak Shing, business director of the General Management Department of the China Travel Service (Hong Kong) Limited. “They're now looking to experience Hong Kong's unique cultural atmosphere.“ According to data from the Hong Kong Tourism Board, approximately 23 million mainland travelers visited Hong Kong from January to August this year, up 38.9 percent year on year.

　　The city's eclectic mix of East and West has become a major draw for young travelers. Streets with names like “Fife Street,“ which translates to “Get-Rich-Quickly Street“ in Chinese, along with local dessert shops, vintage accessory stores and record shops have all become new photo-op spots for young tourists.

　　“On previous trips, I would stock up on cosmetics and face masks,“ admits Luo Min, a visitor from nearby Shenzhen. “Now, we are more interested in Hong Kong's cultural vibe. Every corner of the city is a potential photo-op, blending history with modernity.“ During the National Day holiday, in particular, the festive atmosphere makes Hong Kong even more vibrant, he adds.

　　Fireworks celebrating the 75th anniversary of the founding of the People's Republic of China illuminate the sky over Victoria Harbour in Hong Kong, south China, Oct. 1, 2024. (Xinhua/Zhu Wei)

　　This cultural rediscovery extends to Hong Kong's thriving art scene. The Hong Kong Palace Museum's special exhibition on the origins of Chinese civilization and other showcases of Chinese culture across the city have been popular among both culture enthusiasts and casual tourists alike.