Similarly, Sony is adjusting its strategies by participating in events like Bilibili World 2024, a popular convention for digital content and creators in China. At this event, Sony showcased its latest products and interacted directly with consumers through live demonstrations.

　　EMBRACING THE NEW ECONOMY

　　The influencer economy is essential for optimizing supply chains and meeting evolving consumer needs, according to Lan Jianping, deputy director of Zhejiang Development & Planning Institute.

　　“This shift is crucial for improving efficiency in today's fast-paced market,“ Lan said.

　　To further enhance the global competitiveness of new economic models, China's Ministry of Commerce issued the “Three-Year Action Plan for Digital Commerce (2024-2026)“ this year.

　　This initiative aims to empower economic and social development while contributing to the establishment of a new development pattern. The new industries, new business formats and new business models, dubbed the “three new“ economy, demonstrate vibrant growth potential.

　　In this evolving landscape, the camera industry is well-positioned for growth. “We believe that every moment recorded tells a story, and in this era, everyone can be a storyteller,“ said Soeda of Sony (China).