Sui Jiangkun, China regional manager for British ceramics brand Steelite, noted the high levels of consumer spending and acceptance of new products in China, expressing the brand's aspirations for further development in the country.

　　In the Government Work Report delivered in March, boosting consumption was listed as a top priority among this year's tasks.

　　As part of the country's efforts to boost domestic demand, the Ministry of Commerce, together with five other departments, launched the “Shopping in China“ campaign at the opening of the consumer expo to help stimulate domestic consumption, and various kinds of events are planned to be carried out nationwide.

　　The Ministry of Commerce is encouraging local governments to hold debut performances, exhibitions, and distinctive events in various forms and formats. For shopping, key pedestrian streets, commercial complexes, shopping malls, supermarkets and outlets have been encouraged to launch promotions and high-quality new products, according to a document on organizing the “Shopping in China“ series of events.

　　In addition, various provinces and cities are being encouraged to hold activities such as food markets, culinary exchanges and expos of food ingredients, as well as launch high-quality tourist routes and travel consumption guides, organize cultural performances, high-level sports events and museum exhibitions, the guideline said.

　　China's consumption market has seen steady growth.

　　In the first quarter, total retail sales of consumer goods in China reached 12.47 trillion yuan, up 4.6 percent year-on-year. The catering revenue came in at 1.4 trillion yuan, growing 4.7 percent on a yearly basis, said the National Bureau of Statistics.