A staff member sews Hanfu in Caoxian County, east China's Shandong Province, July 6, 2023. (Xinhua/Guo Xulei)

　　The Hanfu dresses made in Caoxian have been exported to more than 20 countries, including the Republic of Korea (ROK) and Italy.

　　At the beginning of this year, when Luoruyan launched its clothing line-up themed on Chinese New Year celebrations, the company quickly received orders for over 100 pieces from Britain.

　　“To meet the demand of the international market, the company has not only created customized designs but also modified patterns and expanded the range of sizes to ensure that overseas consumers can find dresses that fit,“ Yao said.

　　Seeing the business opportunity, Hu Chunqing, who holds a doctorate in material processing engineering, moved to Caoxian in 2018 with his wife to launch their own brand. Thanks to social media platforms like TikTok and Facebook, he managed to expand his overseas market.

　　“We used to sell our dresses mainly to Southeast Asia,“ said Hu. “Now, with a significant increase in inquiries from clients in Europe, Japan, ROK, America, South Africa, and the Middle East, we are working hard to expand the export channels for our Hanfu.“

　　Models present Hanfu on the stage during a Hanfu launch event in Caoxian County, east China's Shandong Province, April 10, 2025. (Xinhua/Guo Xulei)

　　At the third Caoxian Hanfu cultural festival in April, five individuals from Egypt, Russia, Brazil and Italy, including Camilla Pedersini, were appointed as ambassadors to promote Hanfu overseas.