In just three months since its launch, nearly 80,000 magnets have been sold, boosting sales of the entire series of empress crown memorabilia including key chains, furry toys and popsicles, with a total revenue exceeding 10 million yuan, even when facing production capacity constraints. The current daily production capacity for magnets has reached 3,000 units, with potential for further increase to meet growing market demand.

　　Liao Fei with the management and development department of NMC disclosed that the design was inspired by social media, where they saw a lot of visitors posting photos of the empress crown.

　　Head of a seven-member team, he said: “We always watch the exhibitions and search on social media to see what tourists like.“

　　They are also constantly improving the products. Liao found that while there were tips on social media on how to obtain such a fridge magnet, few talked about its unique features. So they decided to make it more innovative.

　　On September 27, an AR fridge magnet featuring the empress crown was released, which could be “worn“ by the buyer on a mobile phone screen after a scan of the QR code. More than 2,300 such magnets were sold within two hours after its release.

　　Cultural creative products are pictured at the exhibition stand of Tongzhou District of Beijing during the 2024 China International Fair for Trade in Services (CIFTIS) at the Shougang Park in Beijing, capital of China, Sept. 15, 2024. (Xinhua/Chen Yehua)

　　“In recent years, there has been a boom in the number of such creative products that are of use in various aspects of people's life,“ said Song Yanli, a saleswoman at the official gift shop of the Dunhuang Museum in northwest China's Gansu Province.