Noting that buyers today are knowledgeable enough to discern all the cultural elements adopted in the design, the 32-year-old said that they must develop more products to keep pace with public demand.

　　“With the improvement of people's living standard, the consuming behavior of youngsters is changing,“ said Mao Jinhuang, a professor with the School of Economics at Lanzhou University. “They are no longer satisfied with simple material consumption but pay more attention to the purchase experience.“

　　He believed that while the creative cultural products could offer emotional value to the customers, the craze for them also reflected young people's love for and interest in Chinese traditional culture.

　　According to China's National Bureau of Statistics, the added value of cultural and related industries in 2022 stood at 5.38 trillion yuan, more than 15 fold of that in 2004, with the share of that in GDP increasing from 2.13 percent to 4.46 percent in the 18 years.

　　Bu Xiting, associate researcher with the School of Cultural Industries Management at the Communication University of China, noticed that creative cultural products are becoming a new growth point of tourism consumption. “They have increased the income at tourist attractions, propelled the development of relevant industries and become a driving force to promote local economic growth.

　　In the first half of this year, China's domestic tourist trips reached 2.72 billion, with total tourism expenditure amounting to 2.7 trillion yuan, marking year-on-year increases of 14.3 percent and 19 percent, respectively.

　　“With the deepened integration of creative cultural products and the tourism industry, it is expected that such products could play a more important role in boosting the high-quality development of the industry in the future,“ Bu said.