In an effort to rejuvenate ancient tunes while continuing inheritance, Huimin has enhanced the festival's cultural brand.

　　Huji Shuhui festival celebrates vocal folk arts in ShandongBy Zhao Ruixue | chinadaily.com.cn | Updated: 2025-02-11 15:57

　　Two artists perform cross-talk on Sunday during Huji Shuhui, a festival in Huimin county of Binzhou, Shandong province, celebrating various forms of narrative and singing folk arts. [Photo by Wang Jun/for chinadaily.com.cn]

　　The county has established an exhibition and broadcasting center for Huji Shuhui, incorporating traditional Chinese art creation, research and exchange. Additionally, it has built 126 cultural spaces, such as traditional Chinese art parks and storytelling venues.

　　“Huimin will deeply integrate the festival culture into cultural tourism, civilization, social governance and rural vitalization to leverage cultural influence for its social and economic development,“ said Wang Wei, the Party secretary of Huimin county.